A blog about advertising and more. Thoughts, comments and the occasional clever line by Will Deans, marketing chap at PWW London. Views are my own - unless I borrowed them from someone else - and don't reflect the views of my company.
Monday, 5 October 2015
As For All Unforgettable Show The Predictability Ain’t Here
I have to add to the conversation is that the translations may be a bit clunky,
but somehow they look perfect to me. Especially the line above. Intentional or
not, it’s brilliant that a line about being unpredictable uses unpredictable
syntax and grammar.
I think there’s something to that. We all know that the unexpected is
eye-catching. If you’re given a chance to be informal and playful, why not take
the opportunity to play around with the language as well? Here's another: "To singing, dancing, and shaking the hands. If you stand up beside the fans adding the squeals please."
in tropes and predictable syntax if you like. Nothing wrong with that. But the
predictable is a shortcut for reading and understanding. It means that you don’t
need to think as much. Sometimes – often – you want people to think more when
you talk to them. And a great way to achieve that is to be a little less
conventional in the way that you talk.
it still makes sense, you’re still communicating. And you’ll turn a few more
heads along the way.
mean I’d love to see that line on a jazz festival poster here. I’m not even
much of a jazz fan and that would make me want to go see it. It feels alive. It
feels playful. It feels exactly like jazz.
for all jazz – as for all unforgettable messaging – the predictability don’t
need to be here. See more below:
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