(I swear, that title will make
sense in a moment.)
There
are rare people who can claim to be globally, universally famous. Andrea Palladio isn’t really one of those people.
(Though he does have a Wikipedia page. Which isn't bad.)
But
he has had a singular impact on the world, by reintroducing Roman architecture
to his building designs across Italy during the Renaissance – and soon spawning
imitations all around him.
If
you see a portico on a house – a porch roof with pillars – that’s him. Like this.
Even the reintroduction of intentional symmetry in architecture takes its cue from his ideas.
Outside of the world of architecture, he really isn't a household name.
(I mean I’m writing an article
about him and I have to keep re-checking it. I keep thinking his first name is
Pablo. Pablo Palladio.)
But
his is a style of architecture that you can see traces of across the world, in
city after city, in town after town.
In
a very real way he spread his brand, his logo, his Palladian style, to every
part of the world – without anyone even knowing it. It’s an anonymous brand in
a way. But it’s ubiquitous. It’s universal.
Above
all, it’s so infused into world architecture, so natural, so “right”, that it’s
hard to imagine a world without Palladio’s influence. He created something that
seems too obvious to be artificial. How can you imagine that “some guy” was the
creator of so much of what we see around us?
To
be sure, there’s more to the story than just Palladio. To call him the single
root of modern design is to overreach. But it’s an amazing thought regardless.
Everywhere. Easily identifiable. But almost unknown.
Perhaps
that’s the best sell of all. Millions of people, around the world, buying into
your brand, and your ideas, without even knowing that they’re doing it.
And perhaps
the Palladio “brand” is the fulfilment of a thoughtful line from the TV series Futurama.
When
you do things right, people won't be sure you've done anything at all.
(Told you it would make
sense.)
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