A
very short one. I found out the other day that Italians have a fantastic term
for empty speech, words without meaning. They call it aria fritta – literally, fried air.
That
is an amazing phrase. You immediately get it.
Fried
nothing. Fried space. Fried air.
Slightly unhealthy, mostly empty. Pointless but fun.
It
almost sounds like the name of an ad agency. You’d have to hope your clients
never looked up the true meaning. Probably wouldn’t inspire confidence (I mean, we
shouldn’t really be selling fried nothing).
It
is a fun thought though.
(If I ever start a company
selling popcorn, I guarantee you that it’ll be called Fried Air.)
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