It’s a funny thing when being
straightforward in your advertising seems like a novelty, but there we are. Fun new piece from The Corner London for Oasis in their outdoor and print advertising, with a headline
that immediately elicits a chuckle.
“It’s summer. You’re thirsty. We
have sales targets.”
It’s been said that the millennial
generation is one that scorns indirect, obtuse advertising, in favour of more
open sales pitches and clear calls to action.
(I have my doubts about any theory
that claims that there’s some huge difference between generations, if nothing
else because people have always claimed the same.)
Whether or not that idea holds up,
this is a prime example of that kind of advertising. Clear, terse and
appealing. It’s everything you want a quick sales pitch to be.
If nothing else it’s a clever little
move to sneak in the words “You’re thirsty”. In weather like we’ve had for the
last few days, that’s a self-fulfilling prophecy.
Perhaps
because of the growing stigma against them, soft drinks ads often seem afraid
to advocate for themselves. But once in a while it’s good to see an ad make fun
of itself – and deliver an engaging message at the same time.
No comments:
Post a Comment