Monday, 13 July 2015

Oasis Gets To The Point

It’s a funny thing when being straightforward in your advertising seems like a novelty, but there we are. Fun new piece from The Corner London for Oasis in their outdoor and print advertising, with a headline that immediately elicits a chuckle.

“It’s summer. You’re thirsty. We have sales targets.”

It’s been said that the millennial generation is one that scorns indirect, obtuse advertising, in favour of more open sales pitches and clear calls to action.

(I have my doubts about any theory that claims that there’s some huge difference between generations, if nothing else because people have always claimed the same.)

Whether or not that idea holds up, this is a prime example of that kind of advertising. Clear, terse and appealing. It’s everything you want a quick sales pitch to be.

If nothing else it’s a clever little move to sneak in the words “You’re thirsty”. In weather like we’ve had for the last few days, that’s a self-fulfilling prophecy.

Perhaps because of the growing stigma against them, soft drinks ads often seem afraid to advocate for themselves. But once in a while it’s good to see an ad make fun of itself – and deliver an engaging message at the same time.

No comments:

Post a Comment