Friday, 6 February 2015

Gawker: Making the World a Worse Place

Coca Cola made a tie-in social media project for its Superbowl campaign. It wasn't anything gratuitous, just a funny Twitter program that changed negative tweets into funny text shapes. Something to make online trolling a bit less negative, to spin things around, to inject some happiness.

How dare they.

Gawker wouldn't stand for such behaviour, and so they tricked Coke's program into tweeting images using bits of text from Hitler's Mein Kampf. When Coke found the tweets, and with people complaining, they deleted them, and halted the campaign. And so a campaign designed to fight back against the pervasive negativity of so much of the internet was destroyed by the pervasive negativity of the internet.

Thanks for that one Gawker.

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