I’ll
keep this short and simple.
Cara
Delevingne is a very successful model. She’s got a distinctive look, and wears
the camera well. She’s good at what she does.
But
I can’t for the life of me understand why anyone is using her for their
campaigns right now.
Think
about it. She’s everywhere. She may look good, but she’s looking good
everywhere, for everyone she works for. And she has multiple brands that she
works for.
So
there’s the problem. What’s the value in working with someone who is inherently
disassociated and disengaged from your brand? Someone like Cara Delevingne may
be the face of a brand for a moment, but all it gives you is five minutes of
memory in the mind of the consumer, before they see her in some other ad,
perhaps even a competitor.
I
know she’s working for Top Shop right now. A few months ago it was Burberry.
Next week maybe it’ll be Gap. Who knows.
Face
it. When you get someone like Cara Delevingne to front your campaign, you’re not
building your brand. You’re building hers.
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